Launched in 2005, Canadian Tire Jumpstart is a charitable program that helps kids in financial need participate in organized sports and recreation such as hockey, dance, soccer and swimming. The program covers costs such as registration fees, transportation and equipment.

National in scope, but local in its focus, Canadian Tire Jumpstart delivers support to children through a Canada-wide network of over 279 local chapters. These chapters are comprised of more than 800 different community partners such as local youth, sports and recreation associations who are in a position to identify children in financial need. Together, these community partners use a confidential process to select and refer children who meet the criteria and who could benefit from the program.

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